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Privacy Policy 

Privacy notice

Last updated: 17 April 2020 ('Website') is provided by Aimee Orwell, trading as One Oake ('I'/'me'/'my'). In doing so, I may be in a position to receive and process personal information relating to you. As the controller of this information, I'm providing this Privacy Notice ('Notice') to explain my approach to personal information.


I intend only to process personal information fairly and transparently as required by data protection law including the General Data Protection Regulation (GDPR). In particular, before obtaining information from you (including through use of cookies) I intend to alert you to this Notice, let you know how I intend to process the information (including through use of cookies) and (unless processing is necessary for at least one of the 5 reasons outlined in clause 2 below) I'll only process the information if you consent to that processing. The GDPR also defines certain 'special categories' of personal information that's considered more sensitive. These categories require a higher level of protection, as explained below.


Of course, you may browse parts of this Website without providing any information about yourself and without accepting cookies. In that case, it's unlikely I'll possess and process any information relating to you.


I'll start this Notice by setting out the conditions I must satisfy before processing your data. However, you may wish to start with this table at clause 4, which summarises what I intend to collect, or this table at clause 8.5, which summarises my use of cookies. The Notice also explains some of the security measures I take to protect your personal information, and tells you certain things I will or won't do.


Sometimes, when you take a new service or product from me, or discuss taking a new service or product but decide against, I might wish to provide you with further information about similar services or products by email or other written electronic communication. In that situation, I will always give you the opportunity to refuse to receive that further information and if you change your mind please let me know. I'll endeavour to remind you of your right to opt-out on each occasion that I provide such information.

  1. Contact details


  2. When I'm allowed to collect information from you

I will only collect personal information relating to you if one of the following conditions have been satisfied:

  1. You have clearly told me that you are content for me to collect that information for the certain purpose or purposes that I will have specified.

  2. The processing is necessary for the performance a contract that I have with you.

  3. The processing is necessary so that I can comply with the law.

  4. The processing is necessary to protect someone's life.

  5. The processing is necessary for performance of a task that's in the public interest.

  6. The processing is necessary for my or another's legitimate interest - but in this case, I'll balance those interests against your interests.

  1. How to consent

    1. At the point of collecting the information, I'll endeavour to explain how I intend to use the information and which of these purposes apply. If I rely on consent, I'll provide you with the opportunity to tell me that you're happy to provide the information.

    2. If at any point in time you change your mind and decide that you don't consent, please let me know and I'll endeavour to stop processing your information in the specified manner, or I'll delete your data if there is no continuing reason for possessing it.

    3. If you don't consent to a particular bit of processing, I'll endeavour to ensure that the Website and my service continue to operate without the need for that information.

  2. Information I expect to collect from you

    1. I envisage asking for the following types of information from you:


Information type, Purpose and related details, Justification

Name (Full names)

  • I ask for this to I ask for this to be able to address you by the correct name

  • It's necessary for the performance of a contract with you

Contact Information (address,phone number, email address)

  • I ask for this to I ask for this to be able to complete a contract with you

  • It's necessary for the performance of a contract with you


  • I ask for this to I ask for this so I can address you both correctly

  • It's necessary for the performance of a contract with you


  1. I may collect personal information about you from a number of sources, including the following:

    1. From you when you agree to take a service or product from me, in which case this may include your contact details, date of birth, how you will pay for the product or service and your bank details.

    2. From you when you contact me with an enquiry or in response to a communication from me, in which case, this may tell me something about how you use my services.

    3. From documents that are available to the public, such as the electoral register.

    4. From third parties to whom you have provided information with your consent to pass it on to other organisations or persons - when I receive such information I will let you know as soon as is reasonably practicable.

  2. If you refuse to provide information requested, then if that information is necessary for a service I provide to you I may need to stop providing that service.

  3. At the time of collecting information, by whichever method is used, I'll endeavour to alert you and inform you about my purposes and legal basis for processing that information, as well as whether I intend to share the information with anyone else or send it outside of the European Economic Area. If at any point you think I've invited you to provide information without explaining why, feel free to object and ask for my reasons.

  1. Using your personal information

    1. Data protection, privacy and security are important to me, and I shall only use your personal information for specified purposes and shall not keep such personal information longer than is necessary to fulfil these purposes. The following are examples of such purposes. I have also indicated below which GDPR justification applies, however it will depend on the circumstances of each case. At the time of collecting I will provide further information, and you may always ask for further information from me.

      1. To help me to identify you when you contact me. This will normally be necessary for the performance my contract.

      2. To help me to identify accounts, services and/or products which you could have from me or selected partners from time to time. I may do this by automatic means using a scoring system, which uses the personal information you've provided and/or any information I hold about you and personal information from third party agencies (including credit reference agencies). I will only use your information for this purpose if you agree to it.

      3. To help me to administer and to contact you about improved administration of any accounts, services and products I have provided before, do provide now or will or may provide in the future. This will often be necessary, but sometimes the improvements will not be necessary in which case I will ask whether you agree.

      4. To allow me to carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical and testing information. This will sometimes require that you consent, but will sometimes be exempt as market research.

      5. To help to prevent and detect fraud or loss. This will only be done in certain circumstances when I consider it necessary or the law requires it.

      6. To allow me to contact you by written electronic means (such as email, text or multimedia messages) about products and services offered by me where:

        1. these products are similar to those you have already purchased from me,

        2. you were given the opportunity to opt out of being contacted by me at the time your personal information was originally collected by me and at the time of my subsequent communications with you, and

        3. you have not opted out of me contacting you.

      7. To allow me to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by me and selected partners where you have expressly consented to me doing so.

      8. I may monitor and record communications with you (including phone conversations and emails) for quality assurance and compliance.

        1. Before doing that, I will always tell you of my intentions and of the specific purpose in making the recording. Sometimes such recordings will be necessary to comply with the law. Alternatively, sometimes the recording will be necessary for my legitimate interest, but in that case I'll only record the call if my interest outweighs yours. This will depend on all the circumstances, in particular the importance of the information and whether I can obtain the information another way that's less intrusive.

        2. If I think the recording would be useful for me but that it's not necessary I'll ask whether you consent to the recording, and will provide an option for you to tell me that you consent. In those situations, if you don't consent, the call will either automatically end or will not be recorded.

      9. When it's required by law, I'll check your details with fraud prevention agencies. If you provide false or inaccurate information and I suspect fraud, I intend to record this.

    2. I will not disclose your personal information to any third party except in accordance with this Notice, and in particular in these circumstances:

      1. They will be processing the data on my behalf as a data processor (where I'll be the data controller). In that situation, I'll always have a contract with the data processor as set out in the GDPR. This contract provides significant restrictions as to how the data processor operates so that you can be confident your data is protected to the same degree as provided in this Notice.

      2. Sometimes it might be necessary to share data with another data controller. Before doing that I'll always tell you. Note that if I receive information about you from a third party, then as soon as reasonably practicable afterwards I'll let you know; that's required by the GDPR.

      3. Alternatively, sometimes I might consider it to be in your interest to send your information to a third party. If that's the case, I'll always ask whether you agree before sending.

    3. Where you give me personal information on behalf of someone else, you confirm that you have provided them with the information set out in this Notice and that they have not objected to such use of their personal information.

    4. In connection with any transaction which I enter into with you:

      1. If you provide false or inaccurate information to me and I suspect fraud, I will record this and may share it with other people and organisations. I, and other credit and insurance organisations, may also use technology to detect and prevent fraud.

      2. I may need to transmit the payment and delivery information provided by you during the order process for the purpose of obtaining authorisation from your bank or from PayPal.

    5. I may allow other people and organisations to use personal information I hold about you in the following circumstances:

      1. If I, or substantially all of my assets, are acquired or are in the process of being acquired by a third party, in which case personal information held by me, about my customers, will be one of the transferred assets.

      2. If I have been legitimately asked to provide information for legal or regulatory purposes or as part of legal proceedings or prospective legal proceedings.

      3. I may employ companies and individuals to perform functions on my behalf and I may disclose your personal information to these parties for the purposes set out above, for example, for fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links) and providing customer service. Those parties will be bound by strict contractual provisions with me and will only have access to personal information needed to perform their functions, and they may not use it for any other purpose. Further, they must process the personal information in accordance with this Notice and as permitted by the GDPR. From time to time, these other people and organisations to whom I may pass your personal information may be outside the European Economic Area. I will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Notice and the GDPR.

  2. Protecting information

    1. I have strict security measures to protect personal information.

    2. I work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software to encrypt information you input.

    3. I reveal only the last five digits of your credit card numbers when confirming an order. Of course, I transmit the entire credit card number to the appropriate credit card company during order processing.

    4. I maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. My security procedures mean that I may occasionally request proof of identity before I disclose personal information to you.

    5. It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.

  3. The internet

    1. If you communicate with me using the internet, I may occasionally email you about my services and products. When you first give me personal information through the Website, I will normally give you the opportunity to say whether you would prefer that  I don't contact you by email. You can also always send me an email (at the address set out below) at any time if you change your mind.

    2. Please remember that communications over the internet, such as emails and webmails (messages sent through a website), are not secure unless they have been encrypted. Your communications may go through a number of countries before they are delivered - this is the nature of the internet. I cannot accept responsibility for any unauthorised access or loss of personal information that is beyond my control.

  4. Cookies and other internet tracking technology

    1. When I provide services, I want to make them easy, useful and reliable. This sometimes involves placing small amounts of information on your computer, which is sent back to me at a later time. These are called 'cookies'. These cookies are listed in the table at clause 8.5. Some websites don't use cookies but use related technology for gaining information about website users such as JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. Multiple cookies may be found in a single file depending on which browser you use.

    2. Where applicable, this section of the Notice also relates to that technology but the term 'cookie' is used throughout.

    3. Some of these cookies are essential to services you've requested from me, whereas others are used to improve services for you, for example through:

      1. Letting you navigate between pages efficiently

      2. Enabling a service to recognise your computer so you don't have to give the same information during one task

      3. Recognising that you have already given a username and password so you don't need to enter it for every web page requested

      4. Measuring how many people are using services, so they can be made easier to use and that there is enough capacity to ensure they are fast

    4. To learn more about cookies, you may wish to visit:, or

    5. This Website uses, or allows use of, the following cookies:


Cookie name,Cookie qualities, Consent needed



  • google analytics

  • Category 2 - performance

  • First party: we're placing the cookie

  • Session cookie

  • The information will be sent to google analytics so that the information will be sent to google analytics so that I can track visitors to my website


  1. The distinctions referred to in the above table are as follows:

    1. First party versus third party cookies - I set first party cookies ourselves; third party cookies are set by other entities via my Website.

    2. Session versus persistent cookies - session cookies only persist for the duration of that visit; persistent cookies last for longer

    3. Identifying information removed - just because I've done this, they will still be personal information if the relevant information can be reassembled

    4. Categories 1-4 found in the ICC UK Cookie guide, as explained below. Category 1 cookies don't require the user's consent, though you must still tell them about the cookies. Categories 2-4 do require their specific and informed consent.


Category 1

Strictly necessary

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

I include in this category cookies that are used only for electronic communication. (The ICC doesn't refer to these cookies, but the law is the same.)


Note that cookies for which another person is the controller will never be necessary for a service requested of you. On the other hand, if you've asked another person to send a cookie on your behalf for an essential feature of your website, that would be category 1.

Category 2


These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. This information is only used to improve how a website works.

Category 3



These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as a live chat session.

Category 4

Targeting and advertising

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

  1. As with any other information I may collect from you, I'll work to protect the security of your information during transmission by using by using Secure Sockets Layer (SSL) software to encrypt information you input.

  2. The Website may include links to third-party websites. I do not provide any personally identifiable customer personal information to these third-party websites unless you've consented in accordance with this privacy notice, however as to cookies please see above clause Cookies and other internet tracking technology.

  3. I exclude all liability for loss that you may incur when using these third-party websites.

Category 5

Visitor Analytics 

1. Visitor Analytics

Visitor Analytics is a simple website analytics service which measures the traffic and visitors' general details of our website. Collecting these statistics, we can make our website visitors' experience better (e.g. which pages they visit and when, where they are approximately located, where does a user land first or if they are coming from a specific referral).

Basically, as a website owner using Visitor Analytics, we are using cookies to collect data about our visitors' device type and screen size, approximate location, browser, OS, IPs, page visits, bounce rate, conversions and popular content on the website. All this data is pseudonymized and Visitor Analytics will never use the collected data to identify individual users or to match it with additional information on an individual user. Each visitor has control over the placement of cookies.

2. Visitor Recordings

Visitor Recordings is an additional feature to Visitor Analytics (described above) in the form of a simple website replay tool that records where our website visitors scrolled to and what they clicked on our website. We can see this information in playbacks and so called heatmaps. Collecting these statistics helps us to make our website more user-friendly and to reproduce and fix technical errors.

Basically, as a website owner using Visitor Recordings, we are using a snippet of tracking code to collect data about our visitors’ journey on our websites, so which subpages they visit, what they clicked on, where they moved their mouse cursor to and where they scrolled. All this data is pseudonymized and Visitor Analytics will never use the collected data to identify individual users or to match it with additional information on an individual user.

3. How to control cookies

You can control and/or delete cookies as you wish by checking your browser settings on each device - for details, see our About Cookies page.
For further information, please check Visitor Analytics’ Terms Of UseCookie Information and Opt-Out / Do Not Track.

  1. Further information

    1. If you would like any more information or you have any comments about this Notice, please either write to me at Data Protection Manager, Aimee Orwell, trading as One Oake, 137 Prittlewell Chase, Westcliff-on-sea, Essex, SS0 0RQ, or email me at

    2. Please note that I may have to amend this Notice on occasion, for example if I change the cookies that I use. If I do that, I will publish the amended version on the Website. In that situation I will endeavour to alert you to the change, but it's also your responsibility to check regularly to determine whether this Notice has changed.

    3. You can ask me for a copy of this Notice by writing to the above address or by emailing me at This Notice applies to personal information I hold about individuals. It does not apply to information I hold about companies and other organisations.

    4. If you would like access to the personal information that I hold about you, you can do this by emailing me at or writing to me at the address noted above. There is not normally a fee for such a request, however if the request is unfounded, repetitive or excessive I may request a fee or refuse to comply with your request. You can also ask me to send the personal information I hold about you to another controller.

    5. I aim to keep the personal information I hold about you accurate and up to date. If you tell me that I'm holding any inaccurate or incomplete personal information about you, I will promptly amend, complete or delete it accordingly. Please email me at or write to me at the address above to update your personal information. You have the right to complain to the Information Commissioner's Office if I don't do this.

    6. You can ask me to delete the personal information that I hold about you if I relied on your consent in holding that information or if it's no longer necessary. You can also restrict or object to my processing of your personal information in certain circumstances. You can do this by emailing me at or writing to me at the address noted above.

    7. I will tell you if there is a breach, or a likely breach, of your data protection rights.


'Just-in-time' notices


Privacy notice about necessary information

I have asked for personal information from you. This information is necessary for one of the reasons specified in the General Data Protection Regulation.

For more information, please read my full privacy notice at

If you have any concerns, please contact me using the details provided in my privacy notice.


Cookie notice


This Website makes use of cookies. These cookies, which are listed below, are not strictly required for a service you've requested from me, though I think they have the potential to enhance your experience:

- _utma: google analytics


You have the opportunity to set your web browser to a) accept all or some cookies, b) to notify you when a cookie is issued, or c) to receive no cookies at any time. Option c) means that this Website can't provide personalised services and you may not be able to take full advantage of all of its features. Refer to your web browser's 'Help' section for specific guidance on how it allows you to manage cookies and how you may delete cookies you wish to remove from your computer.


For more information about the cookies I use and my approach to the processing of personal information, please read my privacy notice at:


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